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Old 02-15-2002, 07:32 PM   #3
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Join Date: Oct 2001
Location: UK - London
Posts: 605

The Internet is the cheapest medium to advertise on at the moment. My friend owns a travel web site (commision on hotel bookings), and recently spent 3000 on advertising in a magazine as an experiment, he received zero bookings from this. That cost was for a full page advert in a general weekly entertainment magazine. He is just kicking himself at the wasted money. I understand the Internet would be more targetted for this kind of advertising, but the fact a magazine is able to charge so much for a full page advert, leads me to believe that conservative advertising mediums such as TV, Radio, paper will have to decrease in cost and Internet will slightly increase.

Last edited by kryton; 02-15-2002 at 07:34 PM.
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