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Old 07-20-2009, 07:40 PM   #1
Czar

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Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Arrow News Corp tries to break into Chinese ad market via investment

Rupert Murdoch's media behemoth is once again attempting to crack the Chinese market - this time by capturing a share of the Chinese online display advertising market via an investment.

Specifically, News Corp is throwing cash in the direction of a promising startup named AdChina, as this article indicates:
http://www.adotas.com/2009/07/adchin...des-news-corp/

With Chinese online advertising still growing at a rapid clip, this is clearly an important market, but as Google's foray with Baidu indicates, it's also not an easy market to enter. How do you think News Corp will go?
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