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Old 06-27-2006, 05:27 PM   #2
Sandia
Registered User
 
Join Date: Jun 2006
Location: New Mexico
Posts: 6
Default Nobody can do it better than you.

PR is easy to get in person. Walk in and ask for it.

If that is not possible, try sending a few press releases a week to target media and follow up with a call later in the week.

Ten releases mailed a week with a follow up call and persistence in reaching the right person will get decent results within a couple of months max.

One article is something you can be proud of but unless it's the WSJ, it's not going to help much. But, a consistent and persistent pr campaign can build a customer base as well, or better, than advertising campaigns that cost 100 times as much.

PR is mostly hard labor and sweat. It is not easy. But it is inexpensive and effective. If you are under financed, a good pr campaign can be the ticket your looking for.
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