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Old 03-21-2001, 10:19 AM   #2
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Join Date: Jan 2001
Location: Silver City, NM, US
Posts: 487

The move reflects DoubleClick's attempt to increase profitability and to focus more on its data and technology businesses, analysts said.
Never a good sign from an ad sales standpoint. Sounds like what Engage has been doing lately.

In a recent report, Merrill Lynch said it expected 2001 online ad revenues to fall by 25 percent, sharply down from its previous estimate of flat growth.
So much for optimism, but then again, we've already experienced much of that downturn early on in the year.
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