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Old 03-12-2002, 03:00 PM   #20
tmax
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Join Date: Feb 2001
Location: Valencia, CA
Posts: 64
Default 5 to 10 years

I'm with you jkcity in terms of thinking long term about advertising rates. I think they will rebound this year, later than earlier. However, like you, I think the payoff won't really be seen until years down the road. It may not take 5-10 years - it's so hard to predict in "internet time." But as the internet evolves, so will it's banners. I think banners will be more interactive and, hopefully, more entertaining. So many of us are used to scanning webpages and visually blocking out the banners out of habit. Once online advertising becomes more engaging and captivating, their CTR's will raise and hence their effective will rise as well. Only then, IMHO, will the rates significantly raise = when they are proven a more valuable tool for the advertiser. Just an opinion.....

tmax
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