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Old 08-14-2015, 08:32 AM   #15
saanvikadam
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Join Date: Aug 2015
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Social Media Marketing, like any other tactic, requires careful planning and an investment of time and resources to ensure results.
Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.

Driving Traffic:
Every website owner wants to increase their traffic; Social networks top the list of site referrals. Not to mention that they triumph in time spent on site, as well.

SEO:
With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.
Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.

Engagement:
Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.

Branding:
With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile:
Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.
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