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Old 09-13-2001, 10:31 AM   #1
RaviJP
Registered User
 
Join Date: Feb 2000
Location: Bermuda
Posts: 82
Default Engage shutting down ad serving

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September 13, 2001

Dear Engage Publisher Partner,

Today we have some important news to share with you. As you may have heard
or read, Engage has been actively seeking a buyer for its media network due
to the continued downturn in the online advertising market. Unfortunately,
those efforts have not been successful. Therefore, Engage will cease running
advertising campaigns on September 23, 2001, and will close all its media
operations on September 28, 2001, at 8PM Eastern Time. As such, your Engage
Media publisher agreement will terminate effective September 28, 2001. Your
service will continue uninterrupted until September 28, 2001.

This has been a very difficult decision for Engage and we recognize it could
create a disruption of your ad-serving capability. In an effort to mitigate
this disruption, Engage has developed a special program that allows those
customers affected by this shutdown to migrate quickly and inexpensively to
our AdBureau outsourced ad-serving solution. This special transition offer
includes:

* Three month "ramp-up", which includes:
- Free ad serving in October
- Free house ads in November and December
* Free AdBureau training ($2,000 value)
* Free AdBureau set-up ($2,400 value)
* Up to 50% off AdBureau CPM rates

And, for those customers who want to bring ad serving in-house, Engage is
also offering a 30% discount on specific tier level AdManager software
licenses plus 2 free days of consulting.

These special programs are available through September 28, 2001. For more
information, please contact:

* United States: Ken Genest - 1-877-U ENGAGE
* Outside United States: Eve Grant - +44 (0) 20 7492 0490

Effective immediately, Engage will not book any new site-sold or advertiser
campaigns. However, we will continue to run currently booked campaigns on
your site through September 23. After that date, you will have to make other
arrangements for selling that inventory. Between September 23 and September
28 we will continue to serve PSAs. You will continue to have access to the
Engage Media Network reporting tools through Friday, September 28, at 8:00
PM Eastern Time, to ensure you have the ability to pull any reports you
need. A Publisher Consultant will be available to you for all inquiries
through close of business on September 28, at 978-684-3884 (Option
9-Advertiser or Publisher Support, then Option 2-Web Publisher Support).
All outstanding revenue due you under your current publisher agreement,
including that earned in September, will be paid to you in accordance with
the terms of your publisher agreement.

We sincerely appreciate and value the business relationship we have with
your company, and do hope that we can continue to serve your needs either
through our AdBureau service or our AdManager product. Through these
special transition offers, you can minimize disruption to your ad serving
while gaining access to a proven, robust and widely-used ad serving solution
that gives you control over your advertising sales.

Thank you again for your support.

Sincerely,

Anthony G. Nuzzo
President and CEO

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