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Old 01-07-2016, 03:30 AM   #2
carlhardy
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Join Date: Apr 2015
Posts: 69
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Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.
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