View Single Post
Old 06-30-2005, 08:00 PM   #3
Czar

Webmaster
 
Join Date: Aug 1999
Location: Gold Coast, Queensland, Australia
Posts: 9,506
Default

That's just extraordinary.

MSFT is obviously nervous about how their contextual/behavioural ad product will be able to compete against the AdSense behemoth, but getting publishers offside by supporting one of the most reviled companies in the industry will do nothing to help them lure superaffiliates away from Google.

If they go ahead, even if only in the interest of acquiring an ad sales team and proven tech platform, they'll become ready targets for criticism; a fact that will likely solidify not only Google's lead, but Yahoo's position as the only other primary player in the contextual search marketplace.

Hopefully they'll wake up to themselves and choose to develop their contextual systems in-house, or acquire a more reputable and publisher-friendly player such as Kanoodle, Enhance Interactive or BidClix.
__________________
Czar

Follow Geek/Talk's Twitter Feed and Facebook Page to stay up to date with new discussion threads and online ad industry highlights.

Important GeekVillage Links: Home | Rules | Posting Guide | Report Trouble | Feedback | Advertise on GV
Czar is offline   Reply With Quote