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View Full Version : Making high click through animated banner ads ?


singloon
03-14-2000, 05:12 PM
hi everyone,

Some of my sites are apart of the Bla-bla.com network and I got an email from Advertising Manager requesting i send them my site's banners so they can run it through their network of sites.

I only joined Bla-bla 7/8 days ago so am still pretty much new at the network thing.

The said 468x60 animated banners between 20 - 32 kb in size is required since animated banners seem to have a greater click through rate.

For my newest site i have the following banners at
http://thedesktopthemes.com/man/links/index.shtml and was wondering would you as a visitor click on any of those ?

My other site Eva2000.com i have yet to make a banner for it yet which is animated... i am making some today but was wondering what type of animated banner ads would you click through to ?

what kind of wording ? action words ?

what kind of imagery/images ?

Eva2000.com has earned 56,000 banner impression credits on the network and was wondering since my site is new, should i wait a few days to gather up some credit so as to make a better run on the network ?

thanks

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Evangelion in the 21st century
Eva2000.com (http://www.eva2000.com)
Australian Star Wars Prequels
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Monkey
03-14-2000, 06:15 PM
Hi singloon,

I took a look at your banners, and even though they obviously look very nice, and have a wonderful shade of blue, I don't think they're going to pull as many people as you might like. Granted, the people that *do* click will be very interested in what you have to offer. The trick is to get the people who are interested, AND people who may not know what they're looking for, but are willing to click and investigate further.

If you're trying to make money from selling backgrounds and wallpaper, then you're going to attract the right people with those banners. Though if you're looking to generate traffic, you may need to get a little flashier and open up to a larger audience.

The greatest Web site I have ever found for designing banners is http://www.bannertips.com . I have belonged to their newsletter for nearly 2 years now, and every month they do very in-depth research on different banner sets to see what makes people click. (even the little things, like positioning of button graphics, and speed of animation)

As far as reading goes, check out "Advertising on the Web -- What makes people click" by Jim Sterne. Good book, though a tad outdated. May just want to get it at the library. Good luck!

-Christopher

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WildComputer
03-14-2000, 06:33 PM
Excellent comments Monkey

The thing I have found with banners is that results are often not predictable in advance.

What you think is a good banner, turns out not to be. What gets clicks may not get sales. Minor differences in color, text, animation speed etc. can make huge differences in results. Some times these effects are not cumulative, like [for example]

(a) Adding "Click Here" to Banner-X gets 0.1% extra click thru
(b) Speeding/Slowing animation on Banner-X gets 0.1% extra click thru
(c) Doing both on the same banner, gets worse results.

I have a feeling that Monkey might be able to come up with an explanation for some of these, if I gave him all the banners, based on his detailed knowledge of his subject.

However in my own case, I find the best way to predict a banner's performance is to test it for a few thousand impressions. I therefore use an iterative procedure with Exchange-it banner exchange to develop banners. This is documented at towards the bottom of this page http://www.hits4me.com/mer_be.asp

Whatever ever you decide to do, I would suggest you do a test run for each banner you are considering using, rather than making a guess, and doing the full campaign.


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KidKilowatt
03-14-2000, 08:01 PM
If the themes at your site are going to be free, I would would put the word FREE on your banners. Also you may want to consider joining the webshots affiliate program, as it would fit in nicely with your content. http://www.webshots.com/homepage.html

singloon
03-15-2000, 11:41 PM
Thanks everyone for their advice it was really helpful..

the bannertips site i now remember visiting a long time ago - unfortunately it hasn't changed at all since then..

I nearly overlooked the whole point of targetting general web audiences when i was thinking about making animated banners for the network run...

who would of though something as simple as a banner can cause so much headache http://geekvillage.com/ubb/biggrin.gif

Well looks like I better get to work then ... thanks http://geekvillage.com/ubb/smile.gif

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Evangelion in the 21st century
Eva2000.com (http://www.eva2000.com)
Australian Star Wars Prequels
ThePrequels.net (http://www.theprequels.net)
Anime2001 Network
Anime2001.com (http://www.anime2001.com)
Coming soon
TheDesktopThemes.com (http://thedesktopthemes.com)

Steve_S
03-16-2000, 10:23 AM
Great stuff http://geekvillage.com/ubb/biggrin.gif and best of luck. Nice start.

On this page:
http://thedesktopthemes.com/man/links/index.shtml

You have the following text:

Feel free to use the images on the right to link back to this site. Please save the images to your own server and point the link to:

IMHO you need to fine tune this. First, serve these banners from your own server as this will increase the responce rate. Second, you are assuming that folks know how to do this via HTML. Well, a lot of them aren't Geeks and thats Geeks as in GeekVillage http://geekvillage.com/ubb/biggrin.gif

Give them the code in a text box which serves them from your site and include comments in with your email adress and such. This will also help increase the responce rate.

HTH

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singloon
03-16-2000, 05:58 PM
Thanks Steve,

This forum is great and I love it... I am here everyday reading through the posts http://geekvillage.com/ubb/biggrin.gif

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Evangelion in the 21st century
Eva2000.com (http://www.eva2000.com)
Australian Star Wars Prequels
ThePrequels.net (http://www.theprequels.net)
Anime2001 Network
Anime2001.com (http://www.anime2001.com)
Coming soon
TheDesktopThemes.com (http://thedesktopthemes.com)

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