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View Full Version : yahoo has gator ads


joetec
09-28-2002, 09:39 PM
yahoo has a banner ad that looks like something bonzi would do that promotes software that sets your computer clock to atomic clocks or something like that

the banner links to http://www.gatorcorporation.com/hd/2click/t2/landing_pg.html?yic=MIC_YahooB1422


the good:
the user doesnt get the yes or no auto-install until they click the banner

the bad:
they still get gain


what do you guys think about this?

Czar
09-29-2002, 12:00 AM
Looks like another case of a good publisher making a bad decision.

Perhaps Yahoo's salespeople haven't been reading the trade publications for the past year or so (or maybe they've only been reading ClickZ ;)), but somehow they don't seem to understand that with their help Gator could increase its reach to such a point as to force Yahoo's management (and others) to subsequently take action against the firm or risk the 60% of their revenue that does still come from ad sales.

PaulT
09-29-2002, 05:09 AM
Hi. I was offered that campaign by Netshelter, and initially I thought it was perfectly legitimate, as the creatives did not seem to have any "Gator" branding on them at all.

Here are the URL's to the creatives: -

Pop Up: - http://netshelter.adtrix.com/adimages/campaigns/Gator/P1un.html

468x60 Banner: -
http://netshelter.adtrix.com/adimages/campaigns/Gator/B1422slow.gif

HTH

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