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Czar
03-02-2002, 04:13 AM
In a surprising revelation given the property's prior interest in exposing controversial advertising practices, mainstay online marketing publication ClickZ has taken on The Gator Corporation as the exclusive sponsor of its "Media Buying" section:
http://www.clickz.com/media/media_buy/

Thoughts?

Does this legitimize Gator, or cast ClickZ in an hypocritical light?

Dave-AHFB
03-02-2002, 10:52 AM
Clickz has not only lost all my respect, it appears they have lost all self respect

check out the following IN ORDER, not only reading the articles, bit pay attention to the "sponsored by link at the top of each page.

http://www.clickz.com/media/media_buy/article.php/934701

http://www.clickz.com/media/media_buy/article.php/938701

http://www.clickz.com/feedback/reader/article.php/941021

scum align themselves with scum

thieves align themselves with thieves

clickz aligns itself with gator

clickz supports theftware
let them know what you think feedback@clickz.com

Dave

Czar
08-06-2002, 11:25 AM
Well...it's back!

For a few months, it seemed as though ClickZ had come to their senses and realized that by accepting sponsorship money from scumware posterchild Gator - considered a scourge of the online publishing world by many major players (http://www.geekvillage.com/forums/showthread.php?s=&threadid=17893) in the field - they were doing more to harm their own brand long term than what the short-term benefit of such an arrangement might be.

Some may have noticed that they dropped Gator Corp from their list of sponsors shortly after this thread began.

Well, unfortunately the reptile seems to have has snapped itself back into the hearts of ClickZ' management and has once again secured the spot as the exclusive sponsor of the publication's Media Buying (http://www.clickz.com/media/media_buy/) column. This places the company alongside brands such as 24/7 Real Media, Google, WebTrends and Overture in ClickZ' promotions.

Where's Steve Irwin when you need him? :bash:

Arie
08-06-2002, 01:38 PM
I had not noticed this thread before, but I now unsubscribed from their Newsletter, and send them my thoughts.....

Steve_S
08-06-2002, 02:42 PM
<Dave: please move to San Diego so we can spend some quality time on the beach :) and take some "long walks" </joke>

Just sent this with a Subject of:

Complaint - Your Integrity - Gator


Hello Tessa,

I have been a long time reader of clickz and up untill today admired the content and talents of you and many of your writers. You have even chosen to quote me and use my Forums at http://www.geekvillage.com/forums/ for research.

Are you aware that a text advert for Gator appears next to your picture on http://www.clickz.com/media/media_buy/ ?

I find this action morally and ethically reprehensible. I also think this action dilutes your own integrity. Are you aware of the litigation against Gator. Please consult http://www.geekvillage.com/gator_law_suit.htm

I respectfully suggest that you immediately resign from the staff and forward this email to the appropriate individuals in your organization.

Thank you in advance for your anticipated cooperation.
---end


:angel:

Steve_S
08-06-2002, 02:57 PM
Tessa responds to my email in less than 5 minutes:

Hi Steve,

I am aware that Gator is currently sponsoring my column, but as a writer for
the site, and not the publisher or a member of the sales team, I really have
no say in who advertises on ClickZ. ClickZ writers may not always approve of
who is sponsoring their content from month to month (the sponsors change
quite often ), but the Internet is a commercial space and ClickZ obviously
operates on an ad-based revenue model, therefore without these advertisers
to support the site our columns could not be published. Honestly, the fact
that I continue to have the opportunity to share my experiences and opinions
with others in the industry is what's most important to me.

As far as who ClickZ accepts as an advertiser is concerned, the site strives
to offer an unbiased and objective view of the industry landscape, and
excluding advertisers like Gator because of either personal or mass opinion
would contradict their mission. You are not, however, the first person to
complain...

Thanks for your thoughts,
Tessa
---end

Please note that none of this conversation contains slurs, profanity, and or innapropriate language. :) The language is polite and business like. These are ill conceived business decisions made by the powers to be which have very serious negative implications.

Yours truly was once a writer. Working alongside our very own geekbooks Senior member. I once penned a magazine column that took Microsoft to task in very very critical terms. You needed a heat shield to read it. MS inturn put a great deal of pressure on the Magazine for a retraction of my column. I said "NO WAY" and I quit if thats what you want to do. The mag publisher repented and left my published column alone.

Thank you "T" for your prompt response :)

Guava
08-06-2002, 03:19 PM
Originally posted by Steve_S
Tessa responds to my email in less than 5 minutes:

Hi Steve,
....
As far as who ClickZ accepts as an advertiser is concerned, the site strives
to offer an unbiased and objective view of the industry landscape, and
excluding advertisers like Gator because of either personal or mass opinion
would contradict their mission. You are not, however, the first person to
complain...

Thanks for your thoughts,
Tessa


Am I right in reading that as "We don't care where the money comes from. As long as it pays the bills.". I would think that ClickZ would be able to say no to an advertiser.

Dave-AHFB
08-07-2002, 09:43 PM
<Dave: please move to San Diego so we can spend some quality time on the beach and take some "long walks" </joke>

I love long strolls on the beach ... ahhh, the memories of Redington Beach, walking thru 5 yards of sand to reach the entrance to the pier. Catching Reds, Kingfish, Shark, letting them all go and catching them again the next day.

Sorry Steve, my heart belongs to those with gills. ;)

Dave

Czar
08-22-2002, 01:31 AM
The saga continues...

While ClickZ continues to accept money from Gator, its contributors (rightfully) continue to question the ethics employed by the firm, and the damage this is doing to the image presented by internet marketers in general.

Note the references made in the third paragraph of the following story, which illustrate Gator's penchant for continuing the process of selling popup messages on corporate websites on behalf of a company's competitors.

<edit>
Oh, you actually want the article link, do you? :bonk: Here 'tis:
http://www.clickz.com/tech/ad_tech/article.php/1448281

Thanks for the reminder, darnell. :)
</edit>

darnell
08-22-2002, 09:00 AM
Originally posted by Czar
in the third paragraph of the following story

:confused:

zMan
08-24-2002, 06:30 AM
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