View Full Version : IAB Joins The Fight Against Gator
08-28-2001, 06:15 AM
08-28-2001, 10:37 AM
From the Chicago Tibune:
But just because Gator isn't a monopolist doesn't mean its conduct is legal. Selling ads that look like they're posted on someone else's Web site probably amounts to a trademark infringement.
At the very least, the company is violating Web sites' copyrights by republishing their content on hacked Web pages that only appear to be their own.
08-28-2001, 12:00 PM
Thanks for the link.
In my view, the IAB/Gator negotiations are THE issue to watch. How this plays out will tell all of us exactly what will happen in this space.
Gator has 8 million users and the app is "legal" as opposed to file sharing which is clouded in contraversary. Gator has money and is located in the USA so they can be persuaded via legal measures. Gator has a different demographic and is not a pure group of young folks searching for the latest tune via file sharing.
Members should look at the following page to see exactly who the IAB is composed of:
This is the entire industry. I encourage all of you to get involved in this issue with letters, email, phone, and Faxes to these networks and members of IAB.
Gator sues IAB
Robert from SI
08-29-2001, 07:27 AM
I must comment that I don't think that any of these programs are going to be found as "illegal." Keep in mind that they are included in a software download that the surfer voluntarily installs. At most I see them being required to more clearly disclose the funcionality of the add ons.
There are many software add ons and browser enhancements that are identical in many ways to "scumware" but they have not caused an uproar because they are not altering revenue generating content.
I still believe that the way to fight this war is to pressure the scumware advertisers until they understand the issues fully.
I've downloaded the software, just to see what it did. I would put it on the same page as a virus.
When you download kaaza, it does tell you that is going to install all these things, but it doesn't tell you that it's gonna actually be about 7 programs that will load on startup other than kazza. It also doesn't mention that if you aren't experienced with uninstalling programs manually, you are going to have a tough time getting it off your computer. I have seen no instructions on how to uninstall it. Top Text is added to the start menu, but it's just a webpage about top text. I didn't see instructions on how to get rid of it either, mainly just links for how good it is for advertising and the web(lol). I wonder how many people have it and don't know it. I know if my parents were to somehow get that program, they would have no idea on how to get rid of it. I'm sure the first 3 or so million probably didn't have it so clear as to what was being installed either.
They all access the web quite often. Even when you aren't looking on the web. Who knows what information they are getting from you. I'd call it a virus among other things.
How about I make a program that self installs with something like kazza. Every 5 minutes it will completely take over your screen and put up a whole screen sized ad from a company. It would last for 30 seconds, then go away. But as long as I put somewhere that there was some ad serving software included, it would be legal. It would of course be hard to uninstall, and leave holes to bring it back up with ease just like TopText. Like a little messagebox that comes up once a week or month with a yes or no question to use it again. This is of course a little more extreme, and wouldn't take away from webmasters. But if the others are legal, then this would also be legal. Or something even worse.
What happens if this is determined as being legal? Then they will take over the links on your sites as well. Porn links all over your site. They would have the legal right to do it as long as the surfer knew what was going on. I honestly believe they, or someone else would be bold enough to do it.
I just don't see how something like this can be legal. If it is legal, then they need to change it. And if they don't, I guess you can join them, or watch your profits get smaller and smaller.
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